Innovation runs in the blood
Mixed Freight Services since establishment has innovated the aviation industry in the United Kingdom and have since relied on valued partners to support the company’s innovative efforts. Brunel University London are a valued partner of the company which has established the Co-Innovate project, an initiative funded jointly by the university and E.U through the European Regional Development Fund to support the innovation of London based companies.
Through this initiative Mixed Freight Services have worked closely with Brunel University London to secure graduate talent with the potential to make changes beneficial to the future operation of the company and aviation logistics at Heathrow International Airport.
Since the start of the project the company has hired a number of students that have prospered and developed their employable skills while bringing new development to the business. Towards the end of this academic year, Co-Innovate decided to publish the ‘Thirty thousand hours of collaborative innovation’ book to showcase the dedicated work of students.
Sean Sweeney: London, UK
It is not viable in this digital age for a company to operate without a digital presence. Mixed Freight Services looked to Co-Innovate to provide a student with a Marketing background and advised on hiring Sean Sweeney.
Sean studies a Bachelor degree in Business Management & Marketing at Brunel University London and has undertook the role of Marketing Coordinator. He develops and coordinates; all website development, social media content, communications and driving engagement with customers through direct marketing strategies.
There has been a big impact on how customers positively identify the Mixed Freight Services brand due to the marketing campaigns rolled out. Sean has been able to further develop his skills in marketing, and is now more proficient in the use of analytic software packages and due to his work with Mixed Freight Services, he has secured a position in a digital marketing agency while continuing his flourishing working relationship with Mixed Freight Services.
Lu Gan: Beijing, China
Global Supply Chain
When Mixed Freight Services required university talent to conduct research on judgmental management within the operation, Brunels’s Co-Innovate project recommended Master student Lu Gan.
Lu studies a Master degree in Global Supply Chain Management at Brunel University London and has spent her time in the company conducting judgmental management research. This has been advantageous for Lu as she is receiving industry insight into logistical planning and forecasting.
Both parties have benefited from the partnership. Lu is personally mentored by director Steve O’Keeffe to best prepare her for entrance into the working world. Lu has been given the opportunity to network with some of the most influential members of our society and through this she has developed strong interpersonal and business etiquette skills. The company has benefited by identifying key performance indicators from Lu’s research that assist the company with its day-to-day operation. Lu’s international background has also been beneficial for the company, her competency in effectively communicating in English and Mandarin has assisted the company with its international operation.